PGA Merchandise Show, Orlando | 2024

The Mulli team attended the 2024 PGA Merchandise Show in Orlando, Florida to learn more about the golf industry, emerging technology, and the current training aid market. Although we did not have a booth, the event offered valuable insight as we continue developing our sensor-embedded golf grip.

Throughout the show, we spoke with entrepreneurs, manufacturers, coaches, and established golf brands. These conversations helped us better understand product design, manufacturing pathways, intellectual property strategy, and how new golf technology reaches players and instructors. We also explored companies using sensors and data collection, which reinforced the growing demand for measurable performance insights.

Attending the PGA Show helped confirm that grip pressure data has real value for coaching, fitting, and player development. The connections, market research, and education sessions we participated in continue to influence our product roadmap and business strategy.

We are grateful to the Merrithew-deGrandpre Travel Fund for supporting this opportunity. Mulli remains focused on building innovative golf technology that helps golfers improve grip consistency and performance.